Discover how to make money on Facebook in 2025 with 7 proven methods. From Facebook Stars to Marketplace sales, start monetizing today!
Facebook has evolved far beyond just a social media platform. In 2025, it’s become a powerful income-generating tool for creators, entrepreneurs, and small businesses. Whether you’re an influencer, online seller, or just starting out, this guide will show you exactly how to make money on Facebook using the latest monetization tools and strategies.
1. Facebook Stars: Monetize Your Livestreams
Facebook Stars allow your audience to support you financially during live videos. Fans buy Stars and send them while you’re live. Facebook pays you $0.01 per Star received.
How to get started:
- Go live regularly with engaging content.
- Enable Stars in the Professional Dashboard.
- Encourage fans to send Stars during lives.
2. Paid Subscriptions: Offer Exclusive Content
Create paid content for your followers through monthly subscriptions. This is ideal for content creators, educators, or niche communities.
Requirements:
- At least 10,000 followers or 250 returning viewers.
- 50,000 post engagements or 180,000 watch minutes in the last 60 days.
Tips:
- Offer members-only posts, exclusive videos, or private group access.
- Promote subscriptions in your videos and posts.
3. Facebook Marketplace: Sell to Local Buyers
Facebook Marketplace allows you to list and sell products to people in your local area â with zero listing fees.
What you can sell:
- New or used items
- Homemade products
- Services (e.g., tutoring, cleaning, coaching)
Make Money on Facebook: sell on Facebook Marketplace, Facebook ecommerce integration
4. Facebook Shops & Shopify Integration
If you have an online store (like with Shopify), Facebook Shops is perfect for you. It allows users to browse and buy products directly on your Facebook Page.
Benefits:
- Sync product catalogs with Shopify
- Run targeted ads to drive traffic
- Integrate checkout with Messenger or website
Make Money on Facebook: create a Facebook Shop, Shopify Facebook integration, Facebook Shop product listing
5. Collaborate with Brands for Sponsored Content
Brands are looking for influencers with engaged audiences. If you have a strong following, you can partner with brands and get paid for shoutouts, unboxing videos, or content reviews.
How to attract brands:
- Post consistently
- Show high engagement rates
- Use branded content tools
Make Money on Facebook: partner with brands on Facebook, brand collaborations Facebook
6. Facebook In-Stream Ads (Bonus Option)
If you upload video content regularly, Facebook In-Stream Ads can help you monetize them just like YouTube.
Eligibility:
- 600,000 total minutes viewed in the last 60 days
- 5 or more active video uploads
Make Money on Facebook: Facebook content monetization tools, Facebook video monetization
7. Run Targeted Ads for Affiliate Marketing or Your Own Product
Running Facebook ads is still one of the most effective ways to earn money by promoting affiliate products or your own business.
Strategy:
- Create engaging landing pages
- Target a niche audience with Facebook Ads Manager
- Track conversions with Facebook Pixel
Make Money on Facebook: run Facebook Shops ads, Facebook audience monetization tools
Final Thoughts: Start Monetizing on Facebook Today
Facebook offers several legit and scalable ways to earn money in 2025. From selling products locally on Marketplace to building a subscription model or live streaming with Stars, the opportunities are huge.
If youâve ever wondered how to make money on Facebook, nowâs the time to turn your profile or page into a source of real income.
FAQs: Q: What are the requirements to make money on Facebook? A: It depends on the monetization tool. For Stars and Subscriptions, minimum followers and engagement levels are required.
Q: Can I use Facebook to sell without a website? A: Yes! Use Facebook Marketplace or create a Facebook Shop directly linked to your Page.
Q: How do Facebook Stars work? A: Viewers buy Stars and send them to you during livestreams. Facebook pays you for each Star received.